GOOD CX leads to revenue

Good CXX leads to revenue because customers don’t churn, buy more or get other customers to buy. But most companies cannot measure those behaviors at the individual customer level. And even if they could, they’d still not know the quality of each customer’s customer experience. And data isn’t available in a format that allows firms to correlate both (Jeanne Bliss)

Read an interesting blog from Jeanne Bliss

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