To implement a successful digital strategy requires a firm and forward looking leadership. We all know this management quote"Managers do things right. Leaders do the right things." Conventional wisdom is proud of maxims like this. it uses them to encourage managers to label themselves "leaders." It casts the manager as the dependable plodder, while the leader is the sophisticated executive, scanning the horizon, strategising.
Since most people would rather be a sophisticated executive than a dependable plodder, this advice seems positive and developmental.
Great managers will tell you that it isn't -- it demeans the manager role but doesn't succeed in doing much else. They will tell you that the difference between a manager and leader is much more profound than most people think, and that the company which overlooks this difference will suffer for it.
The most important d…